The use of social media by the food and drink industry has increased in popularity over the in recent years. But understanding the role it plays and its importance to the bottom line however has always a difficult one to measure. Number of followers on a social channel is one metric to keep an eye on but maybe a more telling measure is the engagement, interaction and interest that your followers have with the content that is being posted. This reflects firstly the loyalty of followers but also about the quality and the creativity of the content being posted.

The #bristolF&D50 ranks the Bristol Food and Drink scene by Instagram engagement rate - the average percentage of an audience who like or comment on the posts (engage with the content).

So, find out who, in the Bristol Food and Drink community, have the best most loving/liking Instagram followers and are putting out the best, most creative and engaging content.